Despite having sold only 200,000 units last week, on Monday this week alone investors in the large Queensland-based IT distribution business sold off 413,000 units of Cellnet stock.

From a price of $1.20 in February this year, its shares have fallen to 80 cents recently and have hovered around the 80 and 90 cent mark since June 2007.

Speaking to Australian Reseller News in June, Cellnet Chief Executive Mark Bloomer attributed the price falls to two main factors.

He estimated Telstra's appointment of Brightstar as its sole handset distributor had cost Cellnet around $40 million in revenues, and that the Mercury Interactive demerger had wiped around 35 cents off Cellnet's share price.

"It's been hampered over the last two years by significant stock write-downs and ridiculous amounts of management change," he told ARN, while emphasising his belief that there was no need to panic.

"We need to get back to basics so the business can climb back within a controlled environment. Everybody has to step up and perform but I'm confident they'll do that."