Direct marketing and call centre company Salmat announced it will be launching the site in response to a perceived demand from shoppers who use the web to buy clothing, electrical and whitegoods.

Salmat Joint Managing Director Philip Salter yesterday told The Australian: "Right now there is no single place that they can go to perform that research.

"Lasoo.com.au is an aggregated internet site that is fully searchable and browsable for consumer to quickly find what their local retailers are promoting."

He described it as a "web to store" strategy, seeking to link online shoppers and traditional retailers who are less likely to respond to the more traditional forms of advertising.

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