The private investors who purchased the brand name when "The Sharper Image" filed for Bankruptcy Protection in February of 2008 believe that the name and the products branded with the name "have enormous potential in Australia" according to a Company spokesperson at this year's CES where they introduced a new range of iPod attach devices, Internet Radio's and what they describe as "health care" products.
Rather than operate its own web site, catalogue business or shops the Company wants to cut deals with distributors or retailers to whom they will license their products and brand name.
The new Company has struck deals with HoMedics, a manufacturer of health and grooming products, luggage maker EnE and others to produce new products.
The name The Smarter Image was purchased by private investment Company Blue Star Alliance, Gordon Brothers and Hilco Consumer Capital for $74 million in May.
Since then, the company has reconstituted itself (minus the stores) to become a "global lifestyle brand licensor."
"We are keen to do business in Australia we have the brand name and the products that we believe will appeal to Australians. We will be expanding outside of the consumer electronics area so we could well end up with two or three different distributors in different markets" A Sharper Image spokesperson said at the CES Show.
