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The survey of almost 2000 readers from 107 countries was conducted online between February 24 and March 9 and came up with some rather interesting results.

For example, according to the survey, the Apple brand has the "biggest impact on the world's consumers", while at the other end of the popularity spectrum, Microsoft and the United States nation brand are those considered most in need of a remake with both receiving the dubious honour of "the brand most readers wanted to argue with", and the one they most wanted to revamp.

And in more good news for Apple, the creator of the iPod and Mac computer triumphed in six other categories including "most inspiring brand" and the one consumer's "cannot live without".

One of the more surprising results from the survey was that hardly any of the respondents thought that there was such a thing as a "green" brand.

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