Two of the employees from the brand's marketing team have been made redundant, including marketing manager Phil Dobbie and PR manager Will McIntyre, slashing at least two wages from its marketing budget.

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Engin went through a process of re-branding earlier this year, complete with a spruced-up marketing campaign including ads on buses.

The brand recently spruced up its marketing spend with a company re-branding which saw advertising placed in major metropolitan newspapers, online and on buses. The marketing team also put together a Facebook page for the brand's new spokesperson – a blue, round cartoon-man called Engin.

Neither Engin nor its outsourced PR company will comment on the reason for the cost-cutting, besides distributing the following statement:

"Engin has realigned its workforce to better meet its objectives of achieving profitability in the short term. A small number of staff in marketing and management roles were made redundant as a result of this action, but core functions remain well staffed to achieve our goals," said managing director at Howorth Communications, Graham White.

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