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  Telstra Gets New Boss

By David Richards | Thursday | 2009-03-12

Telstra has a new marketin boss after Telstra CEO Sol Trujillo today announced that Bill Stewart, the company's Group Managing Director (GMD), Strategic Marketing will leave the company at the end of the month, to return to his home and family in the United States. He wil be replaced by Kate McKenzie.


Kate McKenzie, currently GMD, Telstra Wholesale will replace Mr Stewart, effective March 30.  Ms McKenzie's replacement at Telstra Wholesale will be announced in the coming weeks.


Bill Stewart joined Telstra in 2005 to lead the newly formed Strategic Marketing group, which has responsibility for corporate strategy, mergers and acquisitions, market-based management, pricing, brand management and advertising, and Telstra Asia.


"Under Bill's leadership, Telstra has delivered increased customer satisfaction across all our business units and services," Mr Trujillo said. "Bill and his team have helped deliver increases in market share, improved margins, lower churn and high strike rates for sales.


"Bill's expertise in market-based management has given Telstra an unmatched depth of customer knowledge and has enabled us to provide high-value, competitively differentiated products and services to our customers.
Mr Stewart paid tribute to the accomplishments of the Strategic Marketing group.


"I am immensely proud of the people in Strategic Marketing for delivering this critical element of the transformation," Mr Stewart said. "All of our achievements have been possible because of the commitment and professionalism of the Telstra team."


Mr Trujillo said that Telstra was fortunate to have someone of Kate McKenzie's calibre and experience to take on the role of GMD Strategic Marketing.

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