50 Percent Increase In Telstra Ad Revenue With traditional revenue sources such as print, radio and TV sometimes struggling to attract the advertising dollar, it’s no surprise really that Telstra has had a 50 percent increase in mobile and online advertising since the beginning of 2008.
Retail TV Starts To Take Off New 27,000 Screen Network A new generation of point of sale advertising is set to lure consumers to make a purchase driven in part by new display technology. The impact will be felt by free to air TV stations as advertisers look for more targeted buyers.
Vodafone To Ring In $30M Spend With New Agency In an effort to unseat Optus, Vodafone is set to spend up to $30 million during the next 12 months with the Company today confirming that they have axed One Barrack St in favour of Clemenger BBDO as their new advertising agency.
Major Agency Says No Thanks To Vodafone One of Australia's leading advertising agencies has said "No Thanks" to Vodafone after being invited to to pitch for their advertising business.
Consumers Say YES to Video Advertising With Australians set to be bombarded by broadband video streams to both PC's and mobile phones a recent research study has revealed that a great majority of digital video consumers will find the inclusion of advertising a "reasonable" expectation for accessing free online video content.
LG Reveals The Secret To Their TV Success LG has told a packed audience of Sydney retailers that they are not only #1 in the consumer technology market but that they have over 90% recall of their brand among consumers.They have also revealed the steps that consumers take prior to making a purchase.
Will The Age & The SMH Be Given Away For Free ? The value of newspapers are decling fast with consumers deserting print for online news and information. Now it is being reported that a majority (56%) of senior newspaper executives researched during a recent survey said that they believe that the majority of news, be it print or online, will be free in the future -- up from 48% who said the same a year ago.
Murdoch & News Look To Cut Deal Rupert Murdoch has emerged as the unlikely "white knight" who could come to the rescue of Yahoo! as it seeks to fend off the $41 billion takeover bid by Microsoft.
Dell Rolls Out New Ad Agency With A Twist As first tipped by SmartHouse last year Dell have confirmed that they and and global advertising group WPP have created a new global marketing agency model, combining media and creative services from the WPP roster of agencies.
Panasonic Dumps Patts For Palace The Campaign Palace has nabbed Panasonic’s Australian creative account after George Patterson Y&R pulled out of the bidding war, having been told in November last year that Panasonic was ‘reviewing’ its agents. Now LG is set to move to Patts.
Patterson Deserts Panasonic Pitch For LG Local advertising agency George Patterson Y&R has pulled out of the running for Panasonic Australia after 20 years representing creative for the company, following news in November that Panasonic was reviewing its accounts.
Intrusive Advertising Hurting TV & Internet Social Networks Intrusive advertising is hurting free to air TV networks in Australia with subscription networks like Foxtel taking market share away from them not because they have great programming but simply because one can start recording a TV program and then 10 minutes later start watching the program skipping the advertising in the process.
How Stupid Is AOL AOL would have to be one of the stupidest organisations on the block to think it can get traction in Australia or alternatively it is prepared once again to waste millions trying.
Alliance Flags Mobile Advertising Revolution A consortium of advertising companies has today announced that it plans to revolutionise the mobile phone network in terms of advertising and direct marketing, ahead of the Mobile World Congress which will take place next week in Barcelona.
ACCC Ousts Audi Over Advertising The Australian Consumer and Competition Commission (ACCC) continues to crack-down on consumer advertising, this time penalising Audi Australia Pty Ltd for false advertising pertaining to its Q7 Series motor vehicles.
Dell To Spend $5.00 Billion On Marketing, WPP The Winner Advertising Group WPP is set to take over the global Dell advertising account with local WPP staff in Sydney set to be forced to have a new service operational by March 2008 for the $5.0 billion dollar global account. A new Agency will be formed called the Dell Agency.
Conflict For Samsung After $600m Media Deal Samsung who have been cranking up their marketing of late face a media conflict following the global appointment of Starcom who also handle the Sony business in Australia.
Adknowledge Buys Banner Ad Company Online advertising agency, Adknowledge, has bought the Australian and UK divisions of Media Run, another online advertising company which is dedicated to creating banner advertising for websites.
Google Takes On Media Organisations Google is set to take on media organisations by hosting key news on its own site as opposed to providing links to various media sites. The move will result in less traffic visiting sites like the SMH, Age or News Ltd or magazine sites like BusinessWeek and NewsWeek, and is a development that could reduce the online advertising revenue of newspapers and broadcasters.
Seven Network Dealt Bitter Blow The Seven Network has been dealt a bitter blow by the Federal Court following a decision that rejected Seven's claim that their pay TV arm C7 was driven out of business when deprived of pay TV rights to the AFL and NRL.
SMH Ad Account Up For Grabs According to AdNews, Fairfax has opened its Sydney Morning Herald brand to advertising tenders, with a decision on the winner expected imminently.
Jessica Rowe Joins Seven According to the ABC, Jessica Rowe who also does corporate video work will return to the nation's television TV screens as a newsreader for the Seven network.
Tomorrow A Big Day For Pioneer During the next 24 hours, Pioneer Electronics will re-launch itself to the world in an attempt to kick-start its marketing and reposition itself as a key player in the plasma TV market. To achieve this, Pioneer recently appointed TBWA/Chiat/Day, a renowned image maker in the high-tech space and the creator of the silhouette campaign for Apple's iPods, to help the company.
Celebs To Promote Telstra Next G Telstra has snagged the likes of Hollywood actor Dustin Hoffman, musician Sir Bob Geldof and Tennis player John McEnroe to star in a new advertising campaign of its Next G network
TEAC Accused Of Price Fixing. ACCC Go After Them TEAC is in strife again. This time the Australian Competition and Consumer Commission is after the company for alleged price fixing with a Melbourne based consumer electronics retailer.
See The Best TV AD In The World Today It wasn’t just a Viagra commercial that got up in the advertising industry equivalent of the Oscars recently. A Dove soap commercial and a TV commercial for sugar laced Coca Cola did too. However the overall winner was a commercial that started life as a viral video on the Internet.
PR Agency Kept In The Dark Over Dell Ad Agency Switch It appears that Dell PR agency Professional Public Relations knows nothing about the fact that Dell has appointed Euro RSCG as their new advertising agency following an extensive review in Australia.
Google Adwords Offers Free Business Homepage Aussie businesses without a website can now have a free home page on Google AdWords with the launch of AdWords Business Pages in Australia and New Zealand.
Google & Microsoft Battle Over Ads Microsoft has just forked out a $6 billion dollars in an effort to enter the ad business up against Google. Is it greed or will Google cream their pants?
Microsoft Spend $6B On Ad Company Microsoft has inked a US$6 billion deal - its biggest ever - to buy online-ad conglomerate aQuantive (which owns Razorfish), showing that the race to dominate the booming market in brokering Internet advertisements is now very serious.
Online Ad Spending Up The Australian online advertising market grew by almost 60 percent in the quarter end September 2006, over the same quarter last year.
Intel Looks At New Ad Agency 12 months after switching to McCann Erickson in Australia Intel is again calling a global ad agency reviews.
Sony Scores Again In Top Brand Poll It's cool to own a Sony, Apple or Dell product but not the likes of Samsung, Microsoft Panasonic or LG if the results of the latest Harris brand poll are to be taken serious.
Ad Agency Dumps Primus According to Ad News Melbourne advertising agency BoilerRoom has resigned the $10 million Primus account just five months after landing the telco account.
Retail Sales Jump Australian retail sales jumped a startlingly strong 1.4 percent in April, defying record petrol prices and heightening the risk that another increase in interest rates might be needed to restrain inflation.
Google Takes On TV Networks Google is set to take on the major TV networks with TV type advertising that will appear online in participating web sites. The move could see big brands like Westpac or Coles Myer shift advertising away from TV to Google.
How To Get Results From Channel Marketing The Channel is a battle ground and as e-business grows and retailers adapt to new go to market strategies its is becoming harder to cut through. So what do you have to do?
MSN Crashes Up Against Google Searches on search engines Google and Yahoo! last month were up 41 percent and 47 percent, respectively, ahead of searches in March 2005. MSN which trades in Australia as NineMSN was down 4%.
Search For Customers Online Every day millions of Australians use a search engine to find information on a product or service and every day marketers role out advertising campaigns that ignore the power of online searching.
IBM Payback For MS Campaign The marketing war between Microsoft and IBM seems to be escalating with IBM now offering a bounty on Exchange users migrated to Lotus Notes and Domino on Linux.
Microsoft Ad Campaign Targets IBM Microsoft has announced it plans to spend US$500 million over the next year trying to persuade businesses to use its software rather than hire IBM consultants.
NEC Steps Up Marketin Campaign For 2006 Keen on sharpening the focus on its consumer brand awareness, NEC has launched a new outdoor advertising campaign posting billboards in high traffic areas of Sydney and Melbourne.
LG Dumps Media Buying Group LG Electronics as dumped its long time media buying Company Carat in favour of Ikon Communications the former media buying Company for Sony.
Internet Marketing Takes Off Leading Research Company Roy Morgan has said that online brand marketing is vital to Companies going forward.
Brand Power A Strategic Asset The CE industry is changing. In the future brand marketing will be critical but very few are investing in their brand.
Vista Launch Date You have to hand it to the people at Microsoft, they sure know how to hype a market and their latest Windows Vista promotion is proving a great way to hype speculation about the product's intended launch.
