A new generation of point of sale advertising is set to lure consumers to make a purchase driven in part by new display technology. The impact will be felt by free to air TV stations as advertisers look for more targeted buyers.
Already big chains like McDonalds, Gloria Jean's and Boost Juice are using display technology in their retail outlets with images of food and beverage. Also looking at a roll out of new display technology in Australia are Wesfarmers the owners of Coles, Bunning's and Officeworks and Woolworths.
According to BusinessWeek some retailers have increased sales by as much as 68% in outlets where it has installed a display system. In Australia organisations like EYE are moving from big billboards to providing an in-store display service with several smart retailers using the technology for real-time promotions, instantly tailoring their sales pitches to match individual customers' selections or variations in product availability.
