New LG marketing manager David Brand has also said that the Company is #3 in the telecommunications market in Australia with 12% market share after selling over 400,000 LG phones during the past 12 months. He also revealed a slide which he said was the "unlock" key to what drove a consumer to purchase a flat panel TV.

He said that there are 4 core key steps to the moment of truth. They were the purchase trigger , Information searching, In store comparison and the final purchase.

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In the purchase trigger points for flat panel TV  he said that the priority was price, Picture quality, sound, screen size and finally brand.

However when searching for information he said that the pecking order was picture quality, price, screen size, design and then brand.

When it came down to a final purchase decision he said that price, warranty and screen size were the deciding factors followed by picture quality and A/S.

Brand also said that LG was set to invest "significantly in new advertising and marketing activities". It has also been revealed that LG has engaged research Companies in Australia who are working with LG research groups in Korea in an effort to research over 10,000 consumers on their buying habits.

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