The Campaign Palace, an Australian advertising outlet for WPP Group worldwide marketing and advertising company, will now set the creative direction for Panasonic Australia, including for the company's VIERA TVs and Lumix digital still cameras.

George Patterson Y&R decided not to bid for the Panasonic account which it had held for 20 years, going instead with consumer electronics rival company LG, which announced earlier this month that it has recruited George Patterson Y&R.

It is also believed that LG is set to review their relationship with public relations group Burson Marsteller with several major public relations Companies including Professional Public Relations who are linked with the Y&R Group and George Patterson tipped to be a contender to pitch for the account.

Panasonic Australia marketing communications manager, Gemma Lemieux, said The Campaign Palace will be able to "set our creative direction and reinvigorate the Panasonic brand."

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