And to top it off some of the gear is made in the same factories as Belkin gear. The big difference is that the new range from Geek IT is smart, designed in Australia by Mary and her graphic designer husband Richard and manufactured to an extremely high standard.

Belkin who known for being "vindictive" have refused to comment on Geek IT and their new product range. Or the fact that she aims to compete against them in the USA.

Currently talking to additional distributors the Geek IT gear seen by ChannelNews and SmartHouse is among some of the smartest we have seen for a long time. The cables are custom designed with bright coloured connectors and grey white cable. The bags are stylish and well made.

"The gear we are designing is just as likely to sold, by a fashion store as it is a technology store. It is trendy and designed to appeal to people who want quality and something different. We are more like a Prada or a made in Europe offering than yet another mass produced bag from a Targus or Belkin and this is why

we are different.  Our bags ooze passion and personality" said Mary. 

And when it comes to passion, Mary Henderson, the CEO of Geek It Group has it in droves.  The former ANZ Sales Director at Belkin and Retail Business Manager at Tech Pacific before starting Geek It Group,  understands that retailing is not just about the dynamic of retailing, it's as much about  the passion to

succeed and to strive higher than your opposition.

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