Smarthouse | ChannelNews| Digital Home     
 
 
 
News sections
Reviews


 
 
SALES AND MARKETING / MARKETING

  Clive Peeters CEO On Growth New Web Site & Expanded Marketing

By David Richards | Monday | 2008-11-17

Retailer Clive Peeters is out performing the market. They are also is set to crank up their catalogue marketing, roll out a major new online initiative and expand their service offering claims their CEO.


According to Company CEO Greg Smith the consumer electronics and appliance retailer is currently outperforming the market with growth in October of 17% vs. an industry average of 7%  he also said that during the past two weeks the Company has witnessed "excellent traffic through their stores and an exceptional week last week".


"We have deliberately expanded the amount of catalogues we are doing. Where we normally do 1 or 2 a year we are going to do 3 between now, Xmas and into the New Year".

 
Last week the retailer announced that they had called in KPG to conduct a strategic review of their operations however Smith refused to get drawn on whether this was a move to rationalise the sale of shares in the Company in an effort to raise additional capital.


He said that recent reports on Current.com.au that the Company has identified sites for up to 100 stores nationally over the next 10 years were wrong.


"What we have is an aspiration to open 100 stores. This will depend in part on the future direction of the Company and the work being done by KPMG. Currently we are working closely with vendors to grow our business. Recent research indicates that 94% of people who shop in a Clive Peeters store will come back and shop again. What we have to do is improve the traffic coming through the door as we have a superior service offer than our competitors and we give a 14 day price guarantee".

Page: [1] 2 | Next Page

 

Print this article
Email this story to a friend
Link this post:

Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

 

 
LATEST REVIEWS
MORE
Altec Lansing Speakers Too Bass-Driven
No more space-hogging subwoofer that sits on the floor! Altec Lansing puts all the bass...
Explosive Sennheiser Earphone For Music Lovers
Sennheiser has won our hearts once again with its new range of noise-isolating earphones. The...
Crest Power Board Cuts Electricity Bills
Besides protecting your audio/video equipment from power surges and spikes, the Crest Earth Smart is...
Advertisment



SMARTHOUSE NEWSLETTER
 
SMARTOFFICE 2009 | Legal | Disclaimer | Terms & Conditions