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  GNC LiveWell Sale Campaign Misleading Shoppers

By David Richards | Tuesday | 2007-06-12

The NSW Department of Fair Trading is set to be asked to investigate the activities of GNC LiveWell which operates retail health stores in Australia following complaints that the company is engaging in misleading marketing.

Currently the Australian operation which is part of a Singapore based GNC LiveWell franchise is running an up to 40% discount sale based on 25% off for two items 30% for 3 items up to 40% off for 4 items.  However when customers go to collect the discounts they are told that they are not available.

Renowned for their expensive vitamins and health care products, GNC LiveWell is the world's largest health retailer specialising in herb, vitamin, weight management and sports nutrition. GNC has over 6,000 stores in 40 countries worldwide.

Investigations by SmartOffice of GNC LiveWell stores such as the one at North Sydney's Greenwood Plaza found that the stores are plastered with point of sale material advertising the offer. Shelves of vitamins have pointers that say "20% 30% 40% off these items.


Click to enlarge


The only problem is that the discounts are not available on many of the advertised items despite advertising indicating that discounts are available.

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