As part of the marketing initiative, Motorola will offer consumers a front row seat at Fashion Week's leading catwalk shows, by providing downloads direct to their mobile handset from Motorola's premium content website.

Meanwhile, at the event itself, Motorola will showcase the "slim and sexy RAZR V3i" handset and will host an exclusive VIP media lounge on site at the show. A consumer promotion through Optus stores will coincide with the program.

"This is such a ground-breaking and exciting initiative, and it really cements Motorola's place as a leading global fashion and lifestyle communicator. We're looking forward to Motorola bringing MAFW (Mercedes Australian Fashion Week) into the hands of consumers, " said Simon Lock, Managing Director, IMG FASHION Asia Pacific.

Andrew Volard, Managing Director Motorola Mobile Devices, South Pacific, said, "Motorola has been a key player in the development of mobile phones from pure communication devices in to lifestyle and fashion accessories. We have worked hard to take strides that place mobile devices in an entirely new light, with strong commitments to the fashion, music and design spaces.

www.motorola.com.au