Do your customers need Bluetooth technology?

Chances are most customers don't know the answer to this question, and neither do the people aiming to sell to them — because until recently it's been difficult to find out what capabilities a Bluetooth device can accommodate for a customer.

But all that is changing, and fast. Over the last few months, we've taken some concrete steps to make it much easier for retailers to explain and sell Bluetooth products to their customers. Here's how to use this information to sell more product with better margins.

To begin, let's put ourselves in the shoes of Maggie, a shopper who has spilt coffee all over her PC's keyboard.

Maggie probably owns a mobile phone and she might know that it contains Bluetooth technology because she uses it to copy names and contact details from the address book on her PC. She probably owns a printer, and she might know it contains Bluetooth technology because she uses it to print photos directly from her personal computer.

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