"Previously a genuine Canon warranty extension was only available directly from Canon," said Product Manager, Chris Kearney, Consumer Imaging Products Group, Canon Australia

However, now the extended warranty service is available direct at point of purchase in photographic, IT and mass merchant consumer electronics stores. The program is based upon a "Return to Canon for Repair" policy, allowing customers to return their product for repair to any dealer.

Prices start from $99.00 for products worth up to $499 and scales up to products with a maximum value of $2,999.00.

"This new offer means our customers now have the choice to add an additional 24 months' genuine warranty at their point of purchase of a Canon product, to ensure peace of mind for longer," said Kearney.

"The great news for our reseller partners is they can now offer a genuine Canon extended warranty and have a greater share in the success of Canon. This will assist our partners in providing a more complete customer solution and will also add profitability to their businesses."

Canon's genuine extended warranty applies across four price bands:
 
*       For products priced between $1-$499        &nbs p;         &nb sp;      - $99 RRP.
*       For products priced between $500-$999        &n bsp;         & nbsp;  - $149 RRP.
*       For products priced between $1,000 - $1,999 RRP      -$199 RRP.
*       For products priced between $2,000 - $2,999 RRP      -$249 RRP.
*       Extended warranties for products priced at more than $3,000 will continue to be managed directly from Canon.