Its analysis of online discussion in the region showed that the iPad's first week on the market was met by high volumes of online consumer chat, backing up peaks in discussion earlier in the year when Apple officially announced the launch of the iPad in the US.

The company also said that anticipation is also growing in Asia Pacific markets where the iPad is yet to become available.

"South Korea posted the highest levels of online discussion in the region (four times higher than the next closest country, Japan) despite the fact that South Koreans have not yet been issued a launch date for their country," said Nielsen.

Director of Analytics for Nielsen's Online Business, Mark Higginson said, "The power of social media to generate excitement around product launches is more evident than ever in the case of Apple's products such as the iPad. Apple's ability to truly engage and enmesh with its consumers is envied by marketers the world round, and this can largely be credited to consumers' online discussions."

Nielsen has also discovered that sentiment towards the iPad was overwhelmingly positive, with consumers more than two and a half times more positive feedback compared to negative.