According to the company, Windows 7 will start at $199 (for the upgrade version) going to as high as $469 for its Full Ultimate version.

The prices in comparison to Windows Vista can be seen in this graph:

Mic rosoft also said that customers who purchase a new Windows Home Premium, Business or Ultimate PC from today (26 June 2009) will be able to upgrade to Windows 7 for little or no cost when it launches on 22 October this year.

This means that consumers can purchase and use a new Windows PC now, while being assured they are investing in the latest technology. The Windows 7 Upgrade Option will run until 31 January 2010, and people can redeem the offer until the end of February 2010.
 
Consumers can check if the Windows PC they are purchasing is part of the Windows 7 Upgrade Option by:
1.       Checking in-store stickers on the PC they are looking to purchase
2.       Visiting the Microsoft website www.windows.com/ upgradeoffer
3.       Asking in-store if the PC they're buying is eligible for the Windows 7 Upgrade