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SALES AND MARKETING / MARKETING

Brit Software Company Sage, Resorts To Visual Pollution On OZ Pavements To Get Message Across

By David Richards | Saturday | 17/10/2015

Software accounting Company Sage Business Solutions appear to have become environmental vandals with the British Companies marketing messages now being daubed on pavements in North Sydney without the permission of the local Council.

During the weekend a large plastic poster along with a printed footstep have appeared on pavements in North Sydney.

In Alfred Street the company has turned to visual pollution with signs stuck to the pavement right outside the Bayer Building with what appears to be a Super Glue. 

Several staff at the building said they were shocked by the signage.

Click to enlarge

Sue Wright who works in the building said "This is out and out visual pollution that should not be allowed. If every Company was allowed to daub posters onto the pavement could you image what our streets would look like". 

North Sydney Council claim that they have not given permission for the pavement signage which promotes the Companies Cloud based offering. They said that they will "investigate the matter".

Executives from Sage Business Solutions, or their PR Company Edelman have not responded offically to this story however an Edelman executive did admit that the illegal posting of advertising material was "part of a Sage marketing campaign".


One executive who saw the poster which was daubed over the weekend said "shit software anyway". 

Click to enlarge

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