The emergence of online and mobile content offerings gives consumers greater choice and higher quality access to content. Restricting Telstra's ability to acquire content will adversely impact Telstra's ability to develop and offer world leading products. This in turn will adversely affect our fans and consumers.
What is at risk?
All funds received from the various media rights packages fund Rugby League from the top down. Rugby League needs to be able to sell its media rights with absolute certainty
in relation to the regulatory regime, across a wide range of platforms.
The revenue the ARL & NRL receive from the sale of online media rights benefits the development of Rugby League and the local communities in which it is played. Restricting, in any way, a potential buyer from acquiring online media content will obviously adversely affect revenues and the services offered to and by the Rugby League Community.
In 2008-2009 Rugby League will spend over $50 million on development activities across the breadth and depth of the Rugby League community, with total expenditure
exceeding $200 million.
The Rugby League community firmly believes that the current telecommunication regulations are sufficient to allow for the Government's development of the National Broadband Network, without the need for further regulation.
Ultimately a sustainable NBN platform must be able to provide for a sustainable on-line economy for the production of the content that will decide its relevance to everyday Australians.